One of the big goals for binaural entrainment as I see it is to eliminate the negative conditioning a person has picked up. I find paraliminals and other systems for that matter excellent for positive conditioning.
But the centerpointe program (or mindtek is excellent as well) is the first system that I have found that does the hard slogging work of reducing negative conditioning. Without the false restrictions we place on ourselves our potential is incredible. That's why I am a big fan of binaural beats.