They are the illuminati, I bought the book, was disgusted and threw it out. They want businesses to take over the earth, the "work ethic" being first and foremost importance in evaluating human rights. Therefore, if you have more, you can screw over the little guy. Basically, exactly how things are right now. Struck me very much like some hoodoo bogus secret fraternal society with a bunch of crap diagrams on how to better your performance. I can't believe I bought it, but I had extra cash and am a very curious sort.