It's definately NEW HAT.
Primal Scream was developed as a corrective therapy. While it has worked for thousands, it's still corrective. Image Streaming is a generative technique. It's not so much for solving problems as it for finding answers. Image Streaming works well because it uses the verbal, discriptive apperatus to "link" the right and left hemesepheres of the brain. However, it does little to stimulate the deeper, INNER brain. To do this, one must activate the deepest parts of oneself through inducing a primal response. Thus, Image screaming.
The benifit to this, besides the effects of brain balancing and integrating between the inner and outer layers of the brain, is that when the primal atavistic "fight or flight" responses do show up, the newer parts of the mind will go to work right away in generating creative solutions for the reptillian mind to work on. This is a much better alternative then the stress responses of most people, which is to "shut down" the outer layers of the mind while the inner mind takes over.
Current techniques for "brain balancing" ignore the limbic brain far too much. Focusing on the "right brain" and "left brain" is like focusing on the interplay of Mo and Curly. Without Larry, you aren't truly understanding the interplay of all the stooges. True, Larry seems to be a minor character compared to the sadistic leadership of Mo (left brain) and the zany antics of Curly (right brain), but without Larry, there would be NO unity at all between the stooge-hemispheres of the brain.