It used to be $300.00. I'm pretty sure I've said that was the price on other threads since that's how much I got mine for. IMO it is still the best single course out there on persuasion. It would probably be possible to use the $500.00 or so to get a combination of products that would be just as useful. Maybe a few books and David Barron's "Power Persuasion" course (around $100.00 when I got mine) would work. Books are great but some things need to be heard and seen. The Essential Skills videos are great. "Advanced Language Patterns Mastery" is a very good workbook for learning language patterns if you already have some understanding of NLP.