We started to realize the true power of PhotoReading within the first few months.
Paul and I were having incredible experiences which were followed by the experiences of our students.
We've had many conversations through the years about changing the name. It took so much time and work to get the name PhotoReading in front of the people that we did reach, that we didn't want to start over with a new name.
It would be different if we had a several hundred million dollar advertising budget that could be used to burn in a new name.
Heck, if we had that kind of advertising budget, we certainly wouldn't waste it on burning in a new name.