quote:
Originally posted by MikeB:
Hi prnewbie,I think you haven't fully considered what the term "up to" means. The term "up to" as it is usually used in advertising, means _anything_ up to the stated maximum. Simply put, it could be any of 1x, 2x, 3x, ... , 18x.
Unfortunately, this is the kind of mistake that marketing departments count on. People have a tendency to delete (not hear or conveniently forget) the "up to" portion and only hear the 18x portion. Also unfortunately, this leads to customer dissatisfaction when they don't meet their self-inflated expectations.
Mike
Trust me I know what "up to" means ok Mike. Kind of like "the bs on the message board is "up to" my ______ "
exactly how is it "self-inflated expectations" when an ad says you can read "up to 18 times faster with no practice required and that you will have the information available years later and instantly".
