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Joined: Jan 2001
Posts: 14
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Joined: Jan 2001
Posts: 14
During my non-fiction reading I sometimes have a difficult time selecting trigger words. I may know the meaning of words but there may be phrases I don't know yet. Are phrases just as good?

i.e. In Bill Gate's book "Business @ The Speed of Thought". He has a chapter titled 'Touch Your Customers'. Would that be a good trigger word?

Thanks Much in Advance.
BTW ** Excellent Forum **






Joined: Jul 2000
Posts: 393
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Joined: Jul 2000
Posts: 393
I use trigger phrases where appropriate. Sometimes a single word would be misleading. For instance, with Patricia Seybold's "The Customer Revolution," I had trigger phrases "customer franchise" and "customer capital." In each case, just taking one of the words would have been less precise. I'm sure that she uses "customer", "franchise", and "capital" as single words throughout the book. Only together do the words have a special meaning for her. If I honed in on just "customer", I could be dipping for hours...







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