I've just taken a test with multiple choice questions after PhotoReading. I just PR the book and did no activation on the chapter I tested. I got 50% correct. Now, I'd love if someone else (who hasn't read the book "Principles & Practice of Marketing" or in any way is skilled in the area of marketing) could do the test. This would be a great comparison, in order to test if the PR step alone made any difference.

Please go to the below link to take the test
and then post your result. http://mcgraw-hill.co.uk/he/web_sites/business/marketing/jobber/files/selftests/job3_mcq_ch21.htm