John,
I think Les's referring to the same source of eye info that says if you go cross-eyed and someone hits your back, you'll face will stay that way, and that masturbation will make you go blind. I have no clue what he's talking about, and yes, this technique is pretty old.
eager,
Sorry, should have specified. Don't go to the point of pain. I was explaining (poorly) the visualization behind it, and screwed up the wording so it sounded like your eyes should be looking straight up. Like Ann, said, just gently roll them up with your eyes closed and breath deep relaxing breaths.
-Ramon http://razor.ramon.com