Margaret is spot on. For an interesting experiment, try mind mapping on a topic. First, try waiting for ideas or words to pop into your conscious mind. Then, relax, close your eyes, and "look" for associations to that topic. I'd be amazed if you don't have a much richer experience the second time around. The brain does work primarily in images and many of us tune out that input.

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Originally posted by Margaret:

Quiet scene or alpha brain wave is vital imho. You want to know the importance of calming yourself. The example T. Buzan and everyone gives is the paper clip. Think about the things you can do w/ a paper clip. Now get into a nice steady alpha bw and you'll find yourself coming up w/ many more uses for that paper clip. We run out of ideas in beta. Alpha is considered the best bw for learning. Everything in learning happens faster and more effortlessly in alpha. Play some baroque music in the background to help you relax into alpha. For me, it's a perception of expansion and relaxation. I physically feel myself opening up to the info i'm PhRing & i welcome it in. Very pleasant and relaxing feeling.