The crux of the Einstein Factor is image streaming, which is a pretty powerful technique. Image streaming has many useful applications, though in itself it improves the connection between the conscious and other than conscious mind. Personally, image streaming has increased my creative and visualisation capacities. It helps PR particularly by strengthening the inner mind-conscious mind bridge. You might want to check out the other boards, particularly Genius Code, for a discussion of this.
Hope this helps.
KWLee