It looks like they're trying to say, "We are what PhotoReading could be. PhotoReading is taking a misapplication of our material and using it as a 'gimick' to sell conventional speed-reading with fancy terms."
I try not to judge a product by its website. I do judge a product by what is available on its website, though. The ideal is equal parts entertainment, education and sales. If there's not enough information about the product for me to develop a preliminary conviction in it's powers, I won't want to purchase it.
