Dude, Dana, PR'ing is not set in stone. If we want an advanced or more effective way to PR--I'm sure it's possible, look at Pete--we have to EXPERIMENT. How do you think PR'ing was invented?

And besides that, the book says to be playful.

So, 3DLifestyle, what exactly are the steps in this other thing? I'm not familiar with Subliminal Dynamics. Does the it work?