As far as I'm concerned - what you learn about subconscious persuasion is really all about what you do with it. People who naturally use deception for their own gain and another's loss exist whether stuff like the persuasion part of NLP does or not.

As far as I'm concerned, why not use it to help you and others become better connected, solve their problems, prevent them from making bad choices, etc?

"I'm afraid that's an unfair question, Senator. After all, the wrong person behind the wheel of a car can be dangerous."

-youngprer