Poor marketing really. People don't like being mislead and that is misleading advertising.

It does kind of demonstrate a couple of things about Reading Genius when you think about it.

As a Photoreader you photoread books on ways to do things better. If you're in business and want to market your business you photoread marketing books (correct?) I only did 6 so far for my business... not yet activated but came up with some keen ideas.

Well if Mr Reading Genius did infact apply his techniques to gain knowledge of marketing skills he failed miserably to gain that knowledge and has committed a couple of marketing blunders.

1. Never ever draw attention to your competition by attempting to put them down. (Many people know the story of the fox and the grapes).

2. Never ever misrepresent your business (Something I believe he has done by using that URL)

3. As commonsense pointed out PhotoReading is a registered trademark and you never ever use the competitions trademark to draw in customers (modified or not). Here in Australia he could be taken to court by customers for False Advertising. Marketing books make a point of saying 'its nota smart way to do business.

Of course he would know that having applied his 'reading genius' skills to gain marketing knowledge.

So if he read the books - he didn't learn much from them.

If he didn't read the books - why not, wouldn't it be wise to practice what one teaches?

If he wants to sell his courses there are better ways of doing it. Goodness knows there isn't a shortage of potential customers for both LSC and RG it's a case of effective marketing. Personally I have no doubt that many people can benefit from his courses too. I for one have often considered exploring his products.However a page to put down photoreading on his website was off putting and I reject businesses that need to put down other businesses with the same bias. In my mind if the product is that good you don't need to waste my time telling me that the competition is no good. The question I do find myself asking is, 'do I really want someones whos actions are so obviously petty have any influence on my mind?'

Alex