The effect is a little like the image on the top of this page.
http://www.vision3d.com/fftext.html The cocktail wienie effect.
The how to of parallel viewing is explained on this site http://www.vision3d.com/3views.html It's actually easier with photoreading than seeing 3D images 
If you have trouble with the blip page don't worry about it. Instead of looking at the words look at the white space around the words/letters and notice the four outer corners of the book. Just look at the patterns of white and that works just as well.
Alex
