The harder you look for 'that
same experience' the more elusive it becomes. Nothing is ever quite the same after the first time you experienced it. Like a ride on a roller coaster, first time gives you one heck of rush but afterwards it's not quite the same... still exciting but somehow different.
Expect each activation to be a unique experience. You will have elations that are better than the one you already had but looking for only that experience shuts you down on the other feedback you're getting.
Be playful. 
Alex
