I have just checked out the site and it would seem to aid photoreading by helping the reader to achieve the photo-focus state, more or less the same as that used for viewing stereogrammes. This would have the benefit of 'assuring' the reader that the photo-focus state has been achieved and remains constant during the photoreading. In this technique I am guessing that there is no conscious awareness of the text at all, but other-than-conscious awareness would remain, thus achieving the desired result of photoreading the page. Does it work? My early experiments are inconclusive. The technique does not seem to extend into the super-reading, dipping and rapid-reading stages, but when used at the photoreading stage it may well help specifically for photo-focussing. Can any PR experts comment on this?
