Alex,
Thanks, no that makes sense.
"activate the relevant parts of the book so that I can write a workable marketing plan. My mind probing questions, What needs to be in the marketing plan? Is there a layout that I can follow/ Is there a check list that I can use to be sure that I include what is needed in the marketing plan. If not then my purpose would be to mind map and create one."
Because in the first 30 minutes (first 120 pages), I activated everything I needed to know about writing the general points in the marketing plan. If I understand you correctly, that would get me started, and then I would continue to activate and dip deeper when I started to work on each section ie. General stuff that should be covered in a marketing plan: ie. Swot Analysis, Marketing Mix. Specific sections activated when I start writing: ie. How to analyze a company's Strength, Weakness, Opportunities, and Threats; and Product, Pricing, Placement and Promotion Strategies.
"That is why I keep saying after a 20 minute activation, 'check your purpose'.
When you've got it it may mean the book is done or it may mean you're ready for the next purpose that builds on the knowledge you've already gained."
Thanks Alex, this is just the advice I needed to use what I've already activated.
Cheers,
Nelson
