Adam,
I am in agreement with you for the most part.
For your question, can you really blame LSC for the misconceptions concerning photoreading, I have to answer yes, you can.
The name of a product or process is important in terms of marketing, and I don't think it's any mistake that it was named "Photoreading." It's catchy and provocative. The ideas it provokes, however, are not exactly in direct correspondence to the reality it delivers. But I don't think that's a problem for LSC, because it sells.
