OK, here's a better explanation of why I love the Personal Celebration series.

Most people's external and internal communication involves distortion, deletion and generalization. (See “Structure of Magic” by Bandler and Grinder for more details). The messages in the Personal Celebration series are also distorted, deleted and generalized. For example, consider the affirmation “You belong here.” Where? In the space your body is occupying? In the place described in the Personal Celebration series? If you’re listening at work, does “here” refer to your position within the company? The affirmation is on the same level as the negative self-talk most people give themselves, and thus is like “anti-matter” inside of your brain.

Also, the sonic effects are beautifully done, which makes the scenes described all the more believable.