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"The purpose of me following this diet is to lose fat, gain muscle and live a long and healthy life."
That's an ideal not a purpose.
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]"Oh, my god, I NEED that pizza!!!!!!!!!"

Also an ideal until you decide to make it your purpose to eat a pizza to satisfy that need
Purpose is the explanation for your action. We ask why ARE you reading this book... so I can...
Purpose explains the reasoning behind your actions. Yep they can be emotional, often are on that I agree. I know when you've read some of my other post I've often pointed out merely wanting an isn't motivating enough for most people. Yes purpose needs motivation. That comes from emotion or heartfelt desire.
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Alex said "If you've ever flunked on a test even though you've read the book. You lacked a purpose for reading." I think this has more to do with blocked energy than anything else. If you've read the book then you've GOT it, whether you read it consciously or with the PR step. Just my opinion though.
Lack of motivation. Unfortunately I know of too many who study hard but are failing miserably despite reading the text repeatedly even using the traditional method of reading. I know of one who had an overwhelming motivation to study hard and do well yet failed miserably. He was dismissed from the college for failing to reach the passing grade. Yet his emotions drove him to study. Yet when I asked him what is purpose for studying was he had none. Other than being emotionally driven to study he had no purpose. He didn't know what NEED he was trying to satisfy.
Purpose is finding. What is your motivation for reading, studying. If you don't feel motivated you don't have the purpose.
Hypertext I recommend Silva Ultramind ESP for working with the body mind connection.If you do a live seminar you'll experience your own ESP ability during the course. Also useful for entering the Accelerated Learning State.
Spring Forest Qigong is good as is Meditation systems high Higher Balance. If you haven't done meditation and would like to see progress the start with Silva. If you want to go the PSI way, Silva Ultramind ESP course. If you want to go the Self Help way the old Silva Method course.
In fact You'll find the Silva is mentioned in the PhotoReading book as is Qigong and meditation. (pages 102 - 103)
Alex