My main concern with the book is that one of the foundations/basis it cites for the concept of 'other than concious processing' is the famous "Vicary" experiment in Ft. Lee, NJ.
This was the 1957 claim by James Vicary that he increased sales in a movie theater by flashing "Eat Popcorn" and "Drink Coke" on the screen. The Vicary experiment has been clearly debunked as a hoax. And yet the PR book prominently cites this experiment.
I think if the book and course are revised in the future, this reference should be removed.
[This message has been edited by Publius (edited May 04, 2006).]
