Excuse my chuckle at Hypnotic patterns or putting the reader into trance using umlauts.

No the explanation is much simpler and not quite that exotic. Two words Spam filters.

Despite the fact that people ask Learning Strategies to send them emails they still get blocked by spam filters. We get complaints from people who are disappointed at not receiving the emails.

So to solve that problem words that cause emails to wind up in spam are words like opportunity, new, now, free. are changed. Rather than hyphenating, adding letters and symbols that affect the readability Learning Strategies has used the umlaut.

Alex