The Memory Optimizer is all about improving your memory, not just memorizing for the short term. If you continue to use the techniques presented in the course your memory will continue to improve and you will find you can more easily remember new information, names, where you put your keys, etc.
Despite what most people used to think about memory, that memory is a thing we have, that we either have a "good" memory or a "bad" memory, memory is actually a process that we can improve through training. The point of the Memory Optimizer is to reveal what memory really is, how the brain works, and how anyone can improve his or her memory.
