Aloha JohnA,
It's not about the photo's facing direction, it's about the sector/direction it is placed in the east of "your" room or house.
I'm not going to g ointo the western astrology question. It may be a good question for you to submit to the quarterly phone call Q&A.
The living room isn't just Space Feng Shui. The Personal Feng Shui is activating energy at a different level than the Space Feng Shui (Level One and Two facets), and Time Feng Shui.
Your personal relationship direction is the same in your bedroom, living room, or house. The same areas hold the Space Feng Shui energy as well.
Much Love, Shawn