Make sure you set a strong intention before you listen. for example, if you are listening to, say, "Talking to Win", you might have the intent:
After I listen to this paraliminal, I will be the most persuasive speaker THAT HAS EVER LIVED!!!!!!!
BWAAAAA HAHHHH HHHHHAAAAAAAAAAA HAAAAAAAAAAAAAAAAA!!!!!!!!!!!!!!!
or something like that....
George