I activated through discussion keep in mind I knew the guy was going to talk about the book. Photoreading worked for me the very first time.The key is questions you ask yourself about the book and confidence. Concentrate on your end result being a great photoreader. Be very careful of the people you tell until you learn it I would stick with the learning strategies coaches. Write on paper your goal as being a great photoreader,then give you goal a deadline.Look at the goal all throughout the Day everyday "this only takes 10 seconds at a time" Visualize feel the emotion and joy of finally doing your goal of Photoreading.