IPM is one of my favourite paraliminal.
I don't use if for becoming popular though. Of course it can be used for that. I use it to incorporate characteristics into myself. As for making it work, I just follow the instructions.
The only thing I've done a little differently is the models I've used for behaviour is myself, not someone I lookup to or thinks typifies a characteristic. I think of myself, when I've demonstrated that characteristic I want more of in my life.
When I finish a session, I usually feel great right away and it gets better and a notice this new behaviour in me and it's effects on others. Often the effects are quite surprising and hard to believe they are actually happening.
Sending love,
Iam2 
