The thing is to keep it simple, and speak to their listening - their language and point of reference.
If "getting in touch with their inner selves," and enlightenment is where they are coming from, start there. If they are a martial artist, or someone with more of an analytical perspective, you can chunk it into levels and components.
If you talk about what possibilities it brings to a person's health, relationships, focus, and assists them in being able to live life more fully - that would be of interest to us all to find out more.
Much Love, Shawn
