Hello. What are some quidelines that I can follow to set an effective purpose? At times I have problems with narrowing down to a particular thing that I want.
For ex. at the moment I am reading some material on online marketing because I would like to use it for my business but because the material covers info from how to write an effective ad to attract prospects to how to target a large amount of traffic to your site it seems as though my purpose would be to get a detailed overview of all the material opposed to limiting myself to a purpose relating to how to generate a good deal of exposure for say giving that that is not the only thing the peice talks about.
This would be a huge help if anyone can give me some good guidelines. I've been told to be specific but I don't want to be too specific to the point where I miss the other info that could be relevant to me also.
Thank you.
Dorian