He, I think Alexchiu is trying to become like a profet - or in that direction.
He probably got a lot of these rings from his work or something (a whole box, used to some material, which people are producing).
Then he is giving them out if he gets famous or money.
And that's smart.
Because, if many people get the rings, he maybe really get famous. One day, one of these people who has such a ring, survive some wiiiild things, like traffic accidents, car crash or anything else.. What will that bring Alexbeany!? The person, who has such a ring, will think.. "OH!! It really works. You really live forever. You live longer, you get lucky". This can get some positive outcomes like:
Alex get some more money, as thanks. Get in the newspaper as "the miracle person" - like Maria Duval, Ghandi, hokus pokus*s*. And people will think.. "OH. He really is the miracle man! Woow!", and he gets even more popular, people offers him a house, money, pay him for get on talk shows.. uha uha..
It could be a way of living. Maybe I will do that! You're never know! NOT*g*.