I've just purchased the 3rd Edition of the
PR book in a Central London bookshop
(surprised to find it there !!)
The only difference fm the 2nd Ed. I can see is a couple of new maps and "skittering" which is a concept I'm having a little difficulty with. Skittering is described in the book as
"a wild, dancing about movement....of the eyes" is this for real? I've tried this
and it doesn't seem to work. Am I missing
something ??
Grateful for comments from those who have had success with this ...........