Forums IMPORTANT: PLEASE READ PhotoReading, Memory Optimizer Affirming Purpose

Most of the time I know exactly what I want from the material but I rarely state my purpose in a form of a sentence. It's more like I decide in my mind what I want and that's it.

Is it better to state the purpose in a sentence form or it doesn't matter as long as you know what you're after?

Sentence form is best, especially when you're mastering the basics.

OK Dana. Thanks for your answer. I expected that answer since it makes sense, but I wanted to know what you think. I'll try to use sentence form more often.

Do you or any other PR coaches use sentence form ot other way(s)? I am just curious since I seem to get great results with 'deciding' purpose.

I think that sentence form works best because it forces you to actually decide and narrow your attention to an achievable number of topics and gives you a clear, unambiguous goal to pursue. The more clearly you can define what you want, the better your chances of getting it. (As an example and aside - look at the mission statements of large, powerful companies as opposed to failing companies - you will often see that the mission statements of the large, successful companies are a brief, direct sentence whereas the failing companies might have a paragraph or even several pages...a lack of focus as to the true goals of the company. People then become confused about what their ultimate goal is and become scattered).

Craig M. Parsons-Kerins
-The East Coast Omni-Heurist!

I often emphasize attaching an outcome to your purpose statement. This makes it more active and precise. Consider what goal you will accomplish by acquiring the knowledge in your books. How will it benefit you? You'll discover the point where your motivation is fueled the most for achieving your goal/outcome/end result.

Great. Thanks guys.