I'm way out of my league here, but I don't *think* it's farfetched to say it's not necessarily logical or even contain specific patterns.
Otherwise everyone would win at the stock market.
I've seen debates on whether the war industry makes money, and debates on other marketing issues as well...this leads me to believe that marketing is more three dimensional with various results.
Don't play yourself down, Gian! Accounting can be rough, and it takes a lot of knowledge. I'm sure you'll do fine in the business.
Of course, this means I'm also saying that I think the topic was a decent gauge for PRing, but there isn't nearly enough people to take this test to prove anything conclusive. It's more of a little experiment with open ended results for us to reflect on without drawing real conclusions.
Whatever that means
-Ramon http://razor.ramon.com ("Come on, it's just plain wrong to cheat on an ethics test." -My Business Ethics professor warning us on the pitfalls of cheating in his class.)