It is a great pick-me up around special occassions when the minutia gets you down.
One of our first customers said we should have called it Ectasy. Others have made similar comments.
Some truly save it as a special treat for December.
Me, I pull it out a few times a year when I want to relax, when I good stuff coming in, and when I don't want to work on an issue or something pressing in my life. It settles me and gives me peace.