The Mozart Effect is based on one study-- a study that has no merit, because the results , despite many attempts, could not be replicated.
Do some research about the Mozart Effect and you will see for yourself.
Yes, entrainment is a natural phenomenon-- it works for everyone. BUT, trigger precise and peak performance brain states is a very exact science... you can attain the perfect state for reading with just any music, it has to be perfectly calibrated.
Call it a gimmick if you want-- I call it a tool that has made my mind faster and smarter then ever in a very short time.
Eat it up if higher effectiveness excites you, call it a gimmick and ignore it if you like complacency.
On another note, I was wondering if LSC is coming out with anything new soon?