tool,
according to Ross, the word "you" is used in the affirmations. When you use "I", for example, "I take immediate advantage of my opportunities with women.I establish incredile rappor etc etc" a part of your brain is saying "no you dont you lying ****". But when you use the word "you" it is like a third party is speaking to you and not yourself and this in turn reprograms the subconscious mind.
hope this helps
paul c
