Suave,
I'm sorry, but your advice about testimonials is utterly and patently WRONG.
To give someone this advice is borderline criminal. Almost every book on ad copy out there screams about the value of testimonials as response boosters. If you don't have any experience in selling online, don't give out advice.
So, let's see, do you have any information on Kent Sayre's sales? Do you know it's really selling well?
Do you know that it wouldn't sell better with testimonials?
I think I know the answers to those questions.
Anyway, to anyone who read that and owns a website, please take this post as an urgent plea to reconsider this ill-informed and downright dangerous advice. Suave does not know what he's talking about here (he may know about other things - I don't know him at all - but this advice is dangerous and wrong).
Grace
