LOL. This is a quite funny debate. Who is naive here? The skeptics will say the supporters, the supporters may say the skeptics. Just the same think. Why not trying it out for a while and decide later? Why not follow the steps and guidelines given by the coaches and stop yelling YOU ARE NAIVE!!!!!?? If PR is indeed what it is supposed to be, then it can't hurt to try it out and if it works, then IT'S THE GREATEST SYSTEM IN EXISTENCE!!!!! Think about it.