To establish my purpose I think of the end result first. Where shall I use the information and why, how, even the date of when I shall be using the information. All in the present tense ie I am..I find this useful because you have to become clear on specifics and details also I have found that by thinking of the end success..you know what that success attracts the success from the PR process...a question of pre-programming for success! Also by clarifying the end result for the process, you can also become aware of where spontaneous activation may occur and how.