"It ain't what you write, it's how you market it!"

I fully agree. What I cannot reconcile is the marketing (and attached greed for money) versus the spirituality preached in the product. If a person is as spiritual as s/he tells s/he is, then once s/he hits like $10 million, there is no need to wanting more... real estate properties of such total value will yield enough rent money to support a much better lifestyle than these gurus had at the beginning of their usual "rags to riches" autobiographies they keep telling us about! They could just work for charity and donate all the money from their books to charity.