This is their claim.

"Visualiminal technology works on multiple levels since it combines the results of three distinctive areas of scientific research: preconscious processing (how to influence the learning power of the other-than-conscious mind), mirror neurons (which influence our ability to emulate and empathize), and brainwave entrancement (inducing the relaxed alertness of the alpha brainwave state, approximately 7-13Hz).”

Let’s thinks about this for a second. Maybe Paul is creating his own products based upon visually influencing the mind with mirror neurons. I would think instead of these squiggly lines that spell words, they would use metaphoric images. Like dollars signs, gold, athletes crossing the finish lines. Etc. Or, maybe, nine movies going on at one time to entrain the brain for success. These movies would have to be inspiring for each screen. In addition, maybe they change colors, Rotate. Etc.
Can anybody else think of what would be good to use.