I believe we are already witnessing some change of social consciousness across the world. This is a slow process, so setting a day for something to happen is rather symbolic in my point of view.
Also 2012 is connected to the start of the cycle 10,450 years ago. From a documentary I saw on TV here in Australia, but coming from the Italian national TV station for people living overseas, this year 10,450 keeps coming up in cultures across the globe who were unrelated to each other apart from the last 500 years or so. I tend to be believe that something import is happening to mankind as a whole around 2012. I like to look at it in a positive sense as 2012 approaches. However, I believe that the 2012 issue has been exploited by the media and the world at large way beyond its real value.
