ZOX calls their program as mental photography rather than photo reading. Their approach is wider application to mind capability than just photo reading. Having said that their mental photography technique does not go beyond self suggestions focusing on seeing every word clearly and recalling anything needed. I am also a bit confused with their publications in the web. They are in business since 1970s and Richard Welch is greeted as the inventor of Mental Photography but their presence in web world is so limited and kind of out of date.
Chris