Tune into the kind of people you want to attract and work with - i.e. interested in your product, have integrity, fun to work with, dynamically involved, willing to share with friends via networking, etc. Then include those adjectives or qualities in your intention.
I tend to set a clear intention before I listen to any Paraliminal. That way my other than conscious mind is clear on what I am looking for and is able to start searching my world for ways to make that happen.
If I don't have a specific outcome in mind yet, I get as clear as possible about what I'm wanting to take away from the session, i.e. insights, state of mind, creativity sparked, etc.
All the best!